Helena Independent Record - Travel


Destinations and travel tips, stories and local attractions

Study shows hotel price and ratings more important than brand name

By Alex Temblador, TravelPulse

Expedia Group asked consumers, what's more important - price, guest ratings or brand value? The answer was not surprising. Price is by far the most important aspect in a customer's hotel selection. In a survey of more than 900 people, Expedia Group found that hotel prices play a key role in the choosing of a hotel, and promotions and discounts tend to catch travelers' attention when selecting ... Read more

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