Taste our Place, the local food category of the Made in Montana program, is encouraging travelers to eat local with a summer billboard and airport poster campaign to support small businesses and agricultural producers with traveler dollars.
Taste our Place is administered jointly by the Montana Departments of Commerce and Agriculture to celebrate local food and drink, and to support more opportunities for collaboration between food producers and eating and drinking establishments.
According to research by the University of Montana, 12.4 million people visited the state last year spending more than $668 million on food and beverages, second only to what they spent on gasoline.
The advertisements feature the Edmundson family, which raises Black Angus beef in Harrison. Billboards are located in Billings, Bozeman, Great Falls and St. Regis, and airport posters can be found in the Glacier Park International Airport, Missoula International Airport, Bert Mooney Airport, and Logan International Airport.