When home buyers or sellers need assistance with real estate, most will look for a specific, individual Realtor to help them. However, if they are new to the area or don’t have a specific Realtor in mind, some will choose a real estate agency and select a Realtor from the professionals on staff. A reputable realtor and real estate agency can make a big difference when it comes time to buy or sell a home. There are thousands of dollars at stake.

A Realtor and real estate agency will act in your best interests and represent you in the real estate transaction. That’s why it’s essential to find a high-quality real estate agency. Reputation says a lot about a company. What do people say about their services? Ask your family, friends and neighbors for recommendations. Their experiences will guide you toward a reputable agency.

Once you have a list of possibilities, do some research. Find out how long the agency has been in business. Ideally, you want people who know your community. If the real estate agency is merely a side business, it might not give you the best results. Buying and selling homes is a full time job. Look on the Internet and read customer service reviews. They should also have an impact on your overall impression of an agency.

Once you have narrowed your list, contact some businesses and ask them questions. You should know about their listings, fees and commissions. Choose an agency that has connections with the community, a sharp understanding of neighborhoods that interest you, and solid contacts with other realty companies.

The agency’s marketing strategy and advertising is a major component of what makes each agency unique. It will greatly influence the sale of your home. Although most companies might look the same, real estate agencies have a preference for the kind of properties they show or sell. These concentrations might include commercial properties or high-end homes. Try to find a business with a focus that concentrates on selling homes similar to yours.

Look at an agency’s listings to see if your home would fit in nicely with their existing clients. If you were purchasing a home, would you find their listings easy to read and informative?

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The size of the agency will have an impact on your experience. Small agencies can provide more personalized service, but they may not have the experienced professionals or networking advantages of a large or mid-size company. Bigger agencies have more agents and opportunities to network and sell your home, but they may have to divide their time among many clients which could mean less individual attention. Mid-sized companies provide the best of all; seasoned professionals, great networking with other real estate professionals in the community and time to devote attention to your real estate needs.

Be prepared to do a little homework. Ask an agency the following questions if you are selling your home:

  • How will you advertise my home? Will you use the Internet and newspapers?
  • How many pictures of my house will appear online?
  • On which sites will my home be featured?
  • Do you have other homes that have recently been sold in this price range?
  • How long has the agency been selling homes in my neighborhood?
  • What is the average time on market for your listing?
  • What makes your agency unique?


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