Road Bike Action Magazine editor, Zapata Espinoza, said “bicycles may change, but cycling is timeless.” After 33 years in business, Great Divide Cyclery in Helena has honed its commitment to keeping pace with industry growth and transformation while never losing sight of the passion for cycling that fuels it all.
Last April, Billings native Dan Barry took over the reins as the new owner of Great Divide. He has worked diligently ever since to continue helping drive Helena’s cycling culture.
Barry landed his first job in a bike shop at 15 years old and has loved the sport ever since. “It was a good fit from day one,” said Barry. “After that I always knew I wanted to own a bike shop.” This will be Barry’s 20th year in the industry and his third season living his dream.
Great Divide is a full-retail cycling shop that offer something for every level of rider from kids picking out their very first bike to avid adult cyclists. The shop carries several high end brands including Specialized, Santa Cruz, Juliana, and Salsa. Several group rides are offered throughout the year and this coming February, Great Divide will be offering small group basic repair classes.
The shop is committed to more than just decking out riders with the best bikes and gear though—it invests itself in the riding community. Great Divide is a large supporter of Prickly Pear Land Trust and the main sponsor for the Butte 100 Mountain Bike Race. For that race, Great Divide not only donates a bicycle for the volunteers but provides a full on mechanic for the duration. Barry explained that his crew is also working to install bicycle racks around Helena so that people have a safe place to store their bikes.
“I like to see people on bikes in every capacity and just enjoying being outside,” said Barry.
Barry is one of the lucky few who has found a way to make a living doing what he loves. “It’s more of a passion than a job,” he said. “I’m excited to come to work every day…there’s always new products and technology to learn about.”
“I couldn’t see myself doing anything else,” said Barry. “It’s my livelihood.”