Today’s consumers are looking online for just the right product or service to satisfy their unique desire at this precise moment. People are looking for what you have to offer right now. This is a simple statement that rings true in the mind of many business owners. So, how, as a business, can you get in front of consumers at that precise moment? Amplified Digital helps answer that question.There are three main questions that you need to ask before you can begin an effective digital marketing strategy.
What is your objective?
Begin with the end in mind. The key to working out an objective is to be as specific as possible. A general message to a mass audience is not effective anymore. You need to have a good understand of what you are trying to accomplish with each marketing campaign and define the key performance indicators, or KPI, with each campaign. This will keep you from shooting blind and you will be able to answer the question “is it working?” much quicker.
Who is your target market?
After you have defined your objective or objectives it is extremely important to understand your audience. This goes beyond general demographic and age. You need to define your customer’s persona. Ask questions like, where do they work, what are there hobbies, and how do they engage on social networking platforms? In many cases you may even have a couple different personas you would like to reach. Just like your objectives you will want to define each persona and segment them out with a different message that relates to them.
Understand your buyer’s journey.
Understanding how your customers buy your product from start to finish will help with the different strategies when reaching them. You can reach them at each step from researching to buying and everything in between.
This is what Amplified is all about. Jeff Darling, Amplified's local digital marketing specialist, is not only about selling a product, but available to help build the right digital marketing strategy that is effective and gets results. Amplified works with each client asking the right questions and teaching how to navigate through the ever changing digital marketing jungle. Amplified understand that you have a business to run and don’t have the time to master marketing that is what we are here to do for you.